Learning Timeline
Key Insights
The Importance of the Research Phase
Don't jump straight into the creation phase. Take the time to do the 'boring research' to avoid low-quality AI output or 'AI slop' that isn't relevant to the actual market.
The Advantages of MCP (Model Context Protocol)
By using Perplexity MCP, Claude is no longer limited to static training data. It can browse the internet for the latest data, making your competitor analysis more accurate and up-to-date.
Prompts
Competitor & Market Gap Analysis
Target:
Claude Code
I'm starting an AI marketing agency and I want you to use the Perplexity MCP to go and research who the main players are and give me an idea of what the gaps are in the market.
Step by Step
Conducting Market Research Using Perplexity MCP
- Open your terminal and activate the Claude Code environment.
- Type or use voice input (such as Whisper Flow) to enter your task prompt.
- Specifically instruct Claude Code to use 'Perplexity MCP' to retrieve external data.
- Specify the niche or business you want to research (e.g., AI Marketing Agency).
- Ask the AI to identify the 'main players' (competitors) and 'market gaps' within that industry.
- Press Enter and let Claude Code perform the web crawling process via Perplexity MCP.
- Wait for the system to finish gathering data and integrating it into the Claude conversation context.
- Analyze the information provided to plan your marketing strategy before starting the project.
