Learning Timeline
Key Insights
Benefits of Leaving the Prompt Blank
For more consistent and natural results, it is recommended NOT to use any text prompts. Runway will analyze its training data to determine the most logical camera movement for the image.
Professional Workflow for Product Ads
Use this workflow for production-grade results: Take a product photo with your phone -> Remove the background -> Generate a new background using Midjourney/Flux -> Use the final result as the End Frame in Gen-3 Alpha for a perfect 'Dolly In' camera effect.
Drawbacks of Using Prompts with End Frame
Be cautious when using prompts alongside images; the AI might misinterpret your instructions (such as yellow paint flowing next to a waterfall instead of replacing the water itself). Repeated experimentation may be required.
Prompts
Experimental Prompt Example
Target:
Runway Gen-3 Alpha
yellow paint flowing down a waterfall
Step by Step
Steps to Generate Product Videos Using the End Frame Technique
- Log in to your Runway account and select the Gen-3 Alpha model.
- Click on the 'Image to Video' menu to open the generation workspace.
- Upload your product image (either a real photo or an AI-generated image) to the image input section.
- Ensure you select the 'End Frame' setting so that the AI generates a scene that ends with that image, rather than starting with it.
- Leave the 'Prompt' section empty if you want the AI to automatically determine the most suitable camera movement based on the image composition.
- If you want a specific effect, enter a brief description (e.g., 'Dolly in slowly') in the prompt box, but avoid overly complex prompts that might confuse the AI.
- Click the 'Generate' button to start the video creation process.
- Check the final result to ensure transitions and lighting look realistic before downloading the video.
