Analyze competitor visuals with Playwright MCP | Alpha | PandaiTech

Analyze competitor visuals with Playwright MCP

Automate the process of capturing competitor website screenshots using Playwright MCP to gather design inspiration and competitive data.

Learning Timeline
Key Insights

Benefits of Using Playwright MCP

Using Playwright MCP prevents your desktop from getting cluttered with manual screenshot files. The AI handles the capturing process and analyzes them directly in one seamless workflow.

Split Terminal Strategy

Use a 'split terminal' to boost productivity: dedicate one terminal to Research using MCP, and the other to Execution or coding.

MCP Selection Tips

The 'Simple is Better' principle is key. You only need three main MCPs for most tasks: Perplexity (Research), Firecrawl (Scraping), and Playwright (Browser Automation).
Prompts

Competitor Visual Analysis Prompt

Target: Claude / Cursor (with Playwright MCP)
Use the Playwright MCP to find an agency we would compete with in the [insert niche, e.g., digital marketing] space. Capture some screenshots of their website. Analyze their messaging, brand voice, and design elements to provide a competitive intelligence summary.
Step by Step

Launching Visual Competitor Analysis with Playwright MCP

  1. Open your terminal or AI workspace (such as Cursor or Claude Desktop) that has been configured with MCP.
  2. Ensure Playwright MCP is active in the 'Configured MCP Servers' list.
  3. Use the 'Voice Prompt' feature or type a command to search for agencies or businesses in your target niche.
  4. Instruct the AI to use Playwright MCP to automatically browse the competitor's website.
  5. Give the AI a specific command: 'Capture screenshots of their website' to automatically grab visuals without having to do it manually.
  6. Wait for the AI to upload the images into the chat context.
  7. Ask the AI to analyze the screenshots to generate a 'Competitive Intelligence Summary' covering brand messaging, layout, and visual style.

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