Learning Timeline
Key Insights
AI Search vs. Traditional SEO
Searches via AI Chatbots carry a 3x higher 'intent to buy' compared to traditional searches. This strategy goes beyond standard SEO by focusing on driving much higher conversions.
The Importance of the Listicle Format
AI frequently recommends the 'Listicle' format because data shows this content type has the highest frequency of being cited as a reference by AI models.
Step by Step
Analyzing Brand Visibility Metrics on the Dashboard
- Open the HubSpot AEO main dashboard.
- Check the 'Brand Visibility' section to see how often your brand appears in AI responses based on the selected prompts.
- Review 'Brand Sentiment' to identify whether your brand is being mentioned in a positive or negative context.
- Monitor 'Share of Voice' to see your brand's dominance compared to competitors in AI responses.
- Analyze the 'Competitor Visibility' chart to visually track competitor performance over a specific period.
Managing and Optimizing Prompts
- Click on the 'Prompt' tab in the main navigation menu.
- Review the list of prompts being tracked to ensure they align with your business 'buyer signals'.
- Click the 'Add prompts' button to add specific questions you want to monitor.
- Use the 'Remove' option to delete prompts that no longer impact your AEO strategy.
- Click on any prompt to view the actual Search Result and ranking position (e.g., rank #1) within the AI chatbot.
Analyzing Citations and Taking Action on Recommendations
- Navigate to the 'Citation' tab to compare reference sources between your brand and competitors.
- Identify the categories of reference sources, such as 'Blogs', 'Guides', or 'Favorite Section'.
- Open the 'Recommendation' section to see your benchmark score compared to competitors.
- Review the list of recommended actions and sort them by 'Priority' (focus on 'High Priority' items first).
- Click on a specific recommendation (e.g., Create a listicle blog post) to view the 'Suggested Content'.
- Use the 'Title' and 'Content Type Distribution' information provided by the AI to start writing your article.
