Learning Timeline
Key Insights
Prompt Iteration Tips
Don't settle for the first result. If Claude provides an answer that is too formal, instruct the AI to be more concise or use more emotional language to achieve a unique brand personality.
The Advantage of Cosmos Clusters
Use the 'clusters' feature in Cosmos to move beyond standard search results. It helps you discover unexpected visual styles while staying within the same aesthetic 'loop'.
Visual vs Techy
For tech applications, you can use 'analog' elements in your mood board to reduce a 'techy' or overly rigid feel, making the product more user-friendly and unique.
Prompts
Generating Brand Identity
Target:
Claude
Let's call our app [App Name]. Based on that, write me brand guidelines. Just write them out, please. Make it feel good and not too corporate. Focus on a [Specific Vibe, e.g., analog] feel.
Step by Step
Generating Brand Guidelines Using Claude
- Open the Claude app in your browser.
- Enter an initial prompt by stating your app name and requesting a set of brand guidelines.
- If Claude's output is too formal or 'corporate', give additional instructions to change the tone to something more casual or 'feel good'.
- Identify key elements from Claude's response, such as the app's mission (e.g., 'voice journal for people who think out loud') and design focus (e.g., 'analog' and 'record button').
- Copy the relevant sections and paste them into your workspace, such as Figma, for design reference.
- Continue to talk back and forth with Claude until you get guidelines that truly align with your vision.
Building a Visual Mood Board in Cosmos
- Visit the Cosmos website or app as an alternative to Pinterest.
- Use the search bar to find visual concepts defined in your brand guidelines (e.g., search for 'cassette').
- Click on a search result and explore 'clusters' (groups of related images) to continuously discover deeper inspiration.
- Find images that have a color scheme or 'vibe' that you like.
- Click on the image and select the option to add it to your specific mood board (e.g., 'voice app mood board').
- Repeat the search process until your mood board has a collection of visuals consistent with your desired theme (e.g., 'analog' and 'not techy' themes).
