Learning Timeline
Key Insights
Use Film & TV References
Apply film storytelling structures (beginning, middle, end) to understand the user journey. Focus on the 'beginning'—specifically how the user feels the moment they open your app.
The Importance of 'What It Is NOT'
Defining what your product is 'not' is critical. If your product aims for tranquility, ensure it is 'not' a productivity tool or a social platform to avoid distracting from the user's primary focus.
Think Like a Human, Not a Designer
Put yourself in the user's shoes. If you're feeling digitally overwhelmed, you wouldn't want an app filled with timers or tracking features that only add to your stress.
Find Strong Visual Keywords
Claude is excellent at providing descriptive visual keywords like 'unpolished' or 'analog warmth.' These are much easier to translate into visual design than vague or boring corporate jargon.
Prompts
Defining Product Mood and Identity
Target:
Claude
I'm designing a voice journaling app for someone who wants to get their thoughts out. They are tired of just using tech all the time and being on their phone. They want to feel calm and it should feel like something analog. Help me define how it should feel, what are the visual keywords, and what is it NOT (e.g., not a productivity tool).
Step by Step
How to Define Brand Vibe and Identity Using Claude
- Open your web browser and go to Claude.ai.
- Define your product's context (e.g., a voice journaling app) and identify your target audience.
- Identify the user's primary pain points, such as digital fatigue or a desire for peace and quiet.
- Enter a prompt into Claude describing the product's function, target users, and the specific mood you want to achieve.
- Analyze Claude's response for visual keywords, such as 'analog warmth' or 'unpolished'.
- Identify 'What it is NOT' from Claude’s suggestions to avoid design pitfalls (e.g., it is not a productivity tool).
- Use the generated keywords and identity principles to build a visual design strategy before starting the actual design process.
