Learning Timeline
Key Insights
The Elevated Direct Response Concept
Use an 'Elevated Direct Response' approach to avoid writing that feels cheap or 'salesy' (cheesy), while still maintaining strong principles of influence and persuasion.
The Advantages of Claude 4.5
With the 4.5 model, you can achieve significantly better results with less prompting (less work in between), provided you conduct the research and set up your skills at the early stages.
Value Stacking Technique
Taken from Alex Hormozi's strategy, ensure the 'Solution' section of your copywriting makes the reader feel it would be 'stupid' to say no because the value offered is so high relative to the price.
Prompts
Icon Writing Style Research
Target:
Claude Code with Perplexity MCP
Use the Perplexity MCP. Go research [Names, e.g., Cody Sanchez and Alex Hormozi] and like the biggest sort of like education or information-based businesses out there and break down exactly how they're writing their copy, how they're positioning their products and services and how they're talking about what they do. What are the main takeaways that you can learn?
Brand Voice Distillation
Target:
Claude Code
I am feeding you a bunch of examples of my own writing, including tweets and transcripts of YouTube videos. Distill this into a brand voice skill. Break down the way that I talk and the way that I write so that it feels natural. Focus on core elements like [Insert Values, e.g., compound growth, systems over hacks, creator-first language].
Step by Step
Building a Brand Voice Skill in Claude Code
- Activate Claude Code and ensure the Perplexity MCP is configured in your workspace.
- Enter a research prompt to direct the Perplexity MCP to analyze the writing style and positioning of industry icons (e.g., Cody Sanchez or Alex Hormozi).
- Identify and extract key principles from the search results, such as 'Contrarian Educator' or 'Value Stacking' techniques.
- Gather your personal writing samples (YouTube transcripts, tweets, blog posts) and feed them into the Claude Code context.
- Use a 'Distillation' prompt to instruct Claude to transform those writing samples into a specific 'Brand Voice Skill.'
- Provide a 'Landing Page Architecture' as an additional reference, covering the Problem, Agitate, and Solution (PAS) phases.
- Save this set of instructions as a permanent 'Skill' in Claude so it can be automatically referenced whenever you generate new copy.
- Test the skill's effectiveness by generating a landing page using a simple prompt that combines the established brand voice and architecture.