Optimizing Google Ads setup using Phrase Match keywords

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Google Ads Keywords Everywhere Marketing SEO

A step-by-step guide to setting up 'Clicks' campaigns, including how to configure precise location targeting to avoid low-quality traffic and leveraging 'phrase match' to capture the most relevant search queries.

Clicks vs. Conversions Strategy

Start with a 'Clicks' bidding strategy for the initial phase. This allows you to see the actual 'Search Terms' used by users before switching to 'Conversions' once you have enough data.

The Danger of 'Interest' in Location Targeting

By default, Google Ads targets people who are in OR show interest in a location. Always switch this to 'Presence' only to prevent your budget from being wasted on traffic from low-quality countries.

Landing Page Techniques for Exact Match

If you want Google to prioritize a specific 'Exact Match', ensure your Landing Page's main headline (H1) contains that exact keyword to increase ad relevancy.