Learning Timeline
Key Insights
Prospect Targeting Strategy
Don't just target CEOs. For matters like sponsorships or brand partnerships, targeting the 'Head of Brand Marketing' or 'Partnerships' is more effective because they are the actual decision-makers for those budgets.
The Power of Hyper-Personalization
Emails that reference specific activities (e.g., 'I heard your 20VC episode' or 'Your MRI analysis on X was fascinating') have significantly higher reply rates compared to standard cold email templates.
Follow-up Automation
Use AI to schedule follow-ups on day 3 and day 7 with different messaging angles if the first email doesn't receive a response.
Prompts
Initial Lead Search & Outreach
Target:
Perplexity Computer
I run the [Your Business Name/Podcast]. This is for [Objective, e.g., podcast sponsorships]. I want you to research who advertises on [Competitor/Target Platform] and then take the top 5 companies. Find the right person at each, research their recent activity, draft hyper-personalized emails, and send them through my Gmail.
Outreach Strategy Optimization
Target:
Perplexity Computer
By the way, is there something I'm not asking you here that could make me more money in this use case?
Step by Step
Outreach Automation Workflow with Perplexity Computer
- Open the Perplexity Computer interface and start a new task by clicking on the 'Tasks' menu.
- Enter a list of target companies or provide instructions to find companies in a specific niche (e.g., 'Find companies that advertise on the TBPN podcast').
- Connect your Gmail account when prompted by the AI to enable direct email delivery.
- Provide your business details (context) and the desired 'Call to Action' (CTA) so the AI understands the outreach objective.
- Let the AI perform 'parallel research' to investigate each company, looking for the latest financial data and social media activity (such as posts on X/Twitter).
- Review the generated prospect list. If the AI targets CEOs, instruct it to switch the target to 'Head of Brand Marketing' or 'Partnerships' for higher conversion rates.
- Click on the generated email drafts to check the level of personalization (ensure the AI refers to specific facts like podcast appearances or recent company achievements).
- Click the 'Send' button to send the email or instruct the AI to 'Schedule' the delivery in batches.
- Activate the 'Recurring Monitors' function to track competitors or new sponsors weekly within the same industry.
