Maintain brand consistency with Claude Cowork Skills | Alpha | PandaiTech

Maintain brand consistency with Claude Cowork Skills

A guide on how to create 'Skills' in Claude Cowork using brand guideline PDFs to ensure every AI output aligns with your defined tone and style.

Learning Timeline
Key Insights

The Advantages of Content Repurposing

Claude Cowork is incredibly powerful for content repurposing. By building a dedicated skill, you can convert one type of content into another format (e.g., video to social media post) while ensuring your brand tone remains consistent without needing to write the same instructions repeatedly.

Skill Flexibility Tips

After Claude generates a skill in Markdown format, you don't necessarily have to accept it as is. You can delete parts that aren't needed before clicking 'Copy to your skills' to ensure your workflow remains simple and precise.
Prompts

Instruction for Building a Skill Based on Brand Guidelines

Target: Claude Cowork Skill Builder
I want the [Nama Brand] social media brand guidelines to be within a skill.
Step by Step

How to Build a Brand Consistency Skill in Claude Cowork

  1. Open the Claude Cowork application and navigate to the 'Settings' menu on the sidebar.
  2. Click on the 'Capabilities' tab to view the list of existing skills.
  3. Click the 'Add skill' button located at the top.
  4. Select the 'Create with Claude' option to start building a skill with AI assistance.
  5. Prepare your 'Brand Guidelines' PDF file (containing information on fonts, tone of voice, and best practices).
  6. Upload the PDF file into the Skill Builder.
  7. Enter the prompt in the provided field to tell Claude what to do with the file (Example: 'I want the AI advantage social media brand guidelines to be within a skill').
  8. Wait a moment while the AI generates skill components such as 'voice and tone presets' and 'repurposing workflow' based on your PDF.
  9. Review the generated Markdown output. You can edit or delete any irrelevant sections.
  10. Click the 'Copy to your skills' button to transfer the Markdown file into your personal skills list.
  11. Confirm that your new skill now appears in the 'Capabilities' list under 'Settings'.

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