Learning Timeline
Key Insights
Claude’s Creative Edge
Claude is considered superior for creative writing compared to other AI models. Use Claude to achieve a more human-like and less robotic tone in your ad copy.
Angle Testing Strategy
Always start with at least 5 ad variations featuring significantly different headlines. If all your ads use the same angle, you won't learn anything about what actually resonates with your audience.
Data Input Tips
The more context you provide (such as landing page details, CTO notes, or customer feedback), the higher the quality and the sharper the AI's output will be.
Prompts
Generating Multiple Headlines & Ad Angles
Target:
Claude
Please write 5 further headlines with different angles I can use for this product. We want to make sure that the headlines are all a little bit different so we can test which angle performs best. Ensure there is still congruency between the ad and our funnel.
Step by Step
Training Claude Projects with Top-Performing Ads
- Launch Claude.ai and open the 'Projects' feature.
- Gather video ad transcripts, landing page copy, and previous high-conversion ad text.
- Upload those documents to the 'Project Knowledge' section or paste the text into the project context to train Claude on your brand voice.
- Provide your current product description or landing page details in the Claude chat to provide task context.
- Input the main ideas or key pain points you want to focus on for the new ad campaign.
- Use specific prompts to generate 5-10 different headline variations and ad angles.
- Review the AI output to ensure congruency between the ad copy and your funnel or landing page content.
Ad Iteration and Improvement Process
- Identify the best-performing ads after they have launched.
- Feed the performance data for those ads back into your Claude Project.
- Ask the AI to analyze 'Why is this ad working?' in terms of format and customer psychology.
- Use that analysis to generate the next batch of ads to maintain performance momentum.