Learning Timeline
Key Insights
The Importance of Setting 'Length'
Without a length constraint, the AI will continue writing until it runs out of ideas. Usually, the AI will provide more information than you actually need.
Context is Key
Most prompts fail not because the AI is incapable, but because it lacks context. A single strong 'Background' sentence can transform the entire quality of the AI's response.
Prompts
Complete B.U.I.L.D Prompt Example
Target:
ChatGPT / Claude
Background: I am a strategist preparing a pitch deck for a series A fintech startup.
Use Case: This is an email that will be sent directly to the CEO.
Instructions: Write about a project delay. Use a professional but direct tone. Avoid corporate jargon. Mention that we are working on a recovery plan.
Length: Keep it under 150 words.
Deliverable: A structured email with a subject line and clear action items.
Step by Step
How to Write Prompts Using the B.U.I.L.D Framework
- Open your AI application of choice, such as ChatGPT, Claude, or Gemini.
- Start your prompt with the 'Background' (B) element: Define your identity or the situational context (e.g., 'I am a strategist preparing a pitch deck for a fintech startup').
- Include the 'Use Case' (U): Explain who the output is for or where it will be used (e.g., 'This will be emailed directly to the CEO').
- Provide detailed 'Instructions' (I): Set rules such as the tone to use, words to avoid, and the desired response structure.
- Set a 'Length' (L) or limit: Provide a clear constraint like 'under 200 words' or 'no more than one page' to prevent the AI from rambling.
- Specify the 'Deliverable' (D): State the final format you want (e.g., 'A bulleted summary with action items' or 'A one-page brief with three sections').
- Press 'Enter' or click the 'Send' button to generate a precise, non-generic response.
